Last week, I asked a colleague at work whether there had ever been any discussion around generating the Rio Tinto websites in other languages such as Chinese or Indian; the company's largest importers of iron ore. She replied with a defiant 'no' - and informed me rather matter-of-factly that there was no interest and no point as English and French are the most widely spoken languages in the world.
Of the 7 billion people on this earth, over 1.3 billion are Chinese, and 1.1 billion are Indian.
Only 65 thousand are French.
Sometimes, it is so difficult to imagine numbers so large as that of those in the billions. One only needs to think of the entire population of Australia... being less than that of Shanghai. China's largest city has over 30 million people.
For a company to attract the attention of every single person living in this country, they would only need to resonate with 1.7% of the population of China.
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